

Betway is part of the New York listed Super Group, a global sports betting and online casino empire. It has a truly global footprint, holding licenses throughout Europe, the Americas and Africa, with 60+ brand partnerships with sports teams and leagues worldwide. The sports betting industry generates vast amounts of intricate data, requiring sophisticated data and reporting solutions, managed by another subsidiary in Johannesburg, South Africa.
Betway’s existing on-premises system struggled to scale efficiently, posing obstacles to the smooth flow of operations. Betway wanted to adopt Data Vault as part of the solution to their data management challenges. These challenges included streamlining processes while laying the foundation for future growth by moving to a cloud-based solution, near real time reporting and adaptability as their legacy systems reaching their limits.
AutomateDV initially allowed Betway to prove the value of the Data Vault method in their organisation before moving on to adopt it at scale.
The automation available with AutomateDV allowed them to efficiently generate Data Vault structures, develop, and test a working solution giving near real-time reporting in a Snowflake environment both recreating existing reports and building new ones.
Data flowing within
1 Day
of Project Start
3 Data Sources Loaded
in 3 Weeks
Prototype
With Data Vault powered by AutomateDV in place, Betway removed the constraints of their legacy environment and improved the availability of data to decision-makers enabling them to react swiftly and decisively to changing business requirements.
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